Tendências do jeans: da alta costura ao estilo de rua

Estimated Reading Time: 10 minutes

Denim fashion in 2025 is no longer just a single fabric story—it’s all about groundbreaking craftsmanship and a clash of diverse styles. From retro washes to futuristic deconstruction, from natural textures to tech-driven prints, denim gets a fresh soul, becoming spring and summer’s most talked-about “rebellious artwork.

Vol.1 / High Fashion Denim

—When Denim Meets the Precision of Couture

Schiaparelli 2025 Spring/Summer Collection
Schiaparelli’s 2025 Spring/Summer collection takes the Greek myth of Icarus soaring toward the sun as its storytelling core, pushing denim—a classic fabric—to the peak of craftsmanship and artistry. Through deconstructing history, experimenting with technology, and honoring classics, the brand gives denim a bold, rebellious new spirit. Using denim as a medium, Schiaparelli crafts a conversation between artisanal heritage and futuristic vision, lifting it from street symbol to a “rebellious artwork” in the couture realm. As the designer writes in the show notes, “Haute couture yearns for greater heights, letting us escape the mess of reality for a moment.” The tearing, splicing, and reassembly of denim aren’t just design breakthroughs—they’re a fearless declaration of idealism.

Stella McCartney 2025 Spring/Summer Collection
Stella McCartney’s 2025 Spring/Summer collection revolves around nature conservation and sustainable fashion, weaving environmental ideals, artistic expression, and feminine strength into denim. Drawing inspiration from the bird ecological crisis, family heritage, and future tech, the designer creates denim pieces that are both cutting-edge and ethically driven. Here’s a breakdown of the inspiration behind her denim designs from four angles:

• The brand’s DNA—rooted in British classics and a musical family legacy—shines through, like Savile Row tailoring inspired by Paul McCartney’s 1970s suits. Double-breasted peaked-lapel jackets pair with wide-leg jeans in misty blue pinstripes, channeling vintage gentleman vibes while breaking gender norms with a cinched waist;

• An equestrian thread runs subtly throughout—the designer’s love for horses shapes the Ryder bag’s curved lines, mirroring the grace of a horse’s back;

• Faint horse embroideries and polo-inspired cuts pay tribute to the family’s deep ties to equestrian life.

Vol.2 / Retro Denim

—Glacier Washes × Y2K Revival: Dreaming New Dreams in Old Times

Balenciaga 2025 Spring/Summer Ready-to-Wear
Balenciaga’s 2025 Spring/Summer ready-to-wear collection centers on deconstructionism, future tech, and subculture clashes, placing denim within the brand’s signature rebellious aesthetic and avant-garde craft. Designer Demna uses radical cuts, material experiments, and borrowed cultural symbols to infuse denim with dramatic tension and philosophical depth. This season’s denim reinterprets traditional workwear with low-waist cuts and surreal shapes—like the controversial “ultra-low waist” bootcut jeans inspired by G-Star’s Elwood series. Elongated waistlines and exaggerated boot splices blur the line between pants and shoes, creating an “anti-ergonomic” visual punch. It’s a cheeky nod to street culture and a futuristic spin on the loose denim vibe of 90s rave scenes. Denim becomes a canvas for power dynamics here, with plunging waistlines exposing hip bones and lower abdomens—a revival of Y2K low-rise trends and a rebellion against standardized beauty norms.

Coach 2025 Resort Collection
Coach’s 2025 resort collection is built on retro roots, sustainable practices, and a laid-back aesthetic, blending the free spirit of American street culture with the multifaceted lives of modern urban women. Designer Stuart Vevers pulls from the brand’s archives, green principles, and Gen Z’s “anti-polished” mindset to craft denim pieces that feel nostalgic yet fresh, reimagining 1960s-1990s American workwear and street styles with oversized shapes, timeless details, and Y2K flair.

MarkGong 2025 Spring/Summer Collection
MarkGong’s 2025 Spring/Summer collection uses Sex and the City’s “perfect housewife” Charlotte York as its narrative heart, exploring traditional female roles versus modern independence through denim. Designer Mark Gong employs deconstruction and symbol redefinition to give denim an elegant yet defiant duality, diving into themes of marriage, freedom, and female self-awareness.

MM6 2025 Spring/Summer Denim Series
MM6’s 2025 Spring/Summer denim series is a trilogy of deconstructionism, everyday authenticity, and sustainable futures. With subversive tailoring, preserved handmade marks, reinterpreted archival symbols, and eco-tech, the brand proves denim is more than a street icon—it’s a vehicle for personal expression and the spirit of the times. Take the unfinished-hem jeans: frayed edges mark the end of design and the start of the wearer’s own story.

Cplus Series 2025 Spring/Summer Collection
Cplus Series’ 2025 Spring/Summer collection centers on the collective memory of mothers’ wardrobes, using denim to weave together intergenerational emotions, time shifts, and sustainable practices. Designer Liu Junting draws from the evolution of Chinese women’s closets, merging deconstruction with “upcycling” to give denim a nostalgic yet forward-looking edge.

Vol.3 / Workwear Denim

—Hardcore Romance Under Doomsday Functionality

Sacai 2025 Spring/Summer Collection
Sacai’s 2025 Spring/Summer collection blends the brand’s core DNA, Parisian cultural depth, and youthful exploration with deconstructionism, turning denim from a workwear symbol into a poetic, avant-garde fashion statement. Creative director Chitose Abe reshapes silhouettes, experiments with materials, and reinterprets icons, giving denim fresh narrative layers. Pulling from early classics like trench coats and MA-1 flight jackets, the collection deconstructs them into asymmetrical denim pieces—keeping functional pockets but using bold shapes to shatter workwear stereotypes.

Duckie Brown 2025 Spring Denim Series
Duckie Brown’s 2025 Spring denim series sticks to its deconstructionist and streetwear roots, syncing with 2025’s trends of sustainability, retro vibes, and practicality. Through fabric innovation, silhouette reconstruction, and cultural metaphors, it creates denim that’s both functional and cutting-edge.

Sacai 2025 Spring Menswear Denim Series
Sacai’s 2025 Spring menswear denim series channels James Dean’s free spirit, using deconstruction to reinvent classic American style with street culture, industrial aesthetics, and experimental flair. Designer Chitose Abe reflects on “growth and self-discovery” through the designs.

Coach 2025 Spring Menswear Denim Series
Coach’s 2025 Spring menswear denim series revolves around “authentic new luxury,” reworking vintage workwear and street culture through sustainable craft and innovative design. With modular pieces and recycled materials, it blends artisanal skill with futuristic tech to express a “true to self” attitude—both a nod to classics and a response to today’s calls for sustainability and personal freedom.

Vol.4 / Casual Denim

—Laid-Back Vibes Rule the Streets

Kenzo 2025 Spring Menswear Denim Series
Kenzo’s 2025 Spring menswear denim series is all about “cross-cultural dialogue,” deconstructing and reassembling Japanese traditional aesthetics with street culture. Kimono cuts, firefighter uniform nods, and Verdy’s playful graffiti breathe new life into denim. Designer Nigo draws from the loose, drapey feel of the kimono’s inner layer (hanjuban), crafting high-waisted wide-leg jeans with adjustable ties instead of waistbands—keeping the kimono’s free spirit alive in modern wear.

Stella McCartney 2025 Collection
Stella McCartney’s 2025 collection is inspired by mycelium’s vitality and marine ecosystems’ symbiosis, mixed with nomadic culture and urban wanderer style. Denim pieces focus on modular design and versatility, incorporating lab-grown mycelium leather and pineapple leaf fiber (Piñatex) to push practical, cruelty-free fashion with a “true to nature” mindset.

The Row 2025 Spring Denim Series
The Row’s 2025 Spring denim series is about “reinventing classics,” blending American workwear aesthetics with Japanese Zen simplicity through architectural cuts, recycled materials, and handcrafted techniques.

Ralph Lauren 2025 Spring Ready-to-Wear
Ralph Lauren’s 2025 Spring ready-to-wear denim pieces draw from “the natural rhythms of the Hamptons,” fusing the brand’s signature American classics with East Coast leisure via artisanal craft and modern tailoring, redefining denim’s luxury story.

Coperni 2025 Resort Collection
Coperni’s 2025 resort collection denim pieces embrace “urban nomadic aesthetics,” weaving the brand’s deconstructionism and futuristic tech into classic denim through material experiments and functional design, reshaping its everyday narrative.

Acne Studios 2025 Spring/Summer Collection
Acne Studios’ 2025 Spring/Summer collection revolves around “superheroes.” Creative director Jonny Johansson blends childhood comic fantasies with grown-up elegance, giving denim a rebellious yet romantic tension with retro workwear, sustainable craft, and DC female superhero vibes.

Feng Chen Wang 2025 Spring Denim Series
Feng Chen Wang’s 2025 Spring denim series follows a “reinventing classics” philosophy, merging Eastern artifact aesthetics with street culture through architectural tailoring, recycled materials, and handcrafting. It champions utility, sustainability, and self-expression with minimalist symbols and future tech.

Vol.5 / Trendy Denim

—Cyber Neon and Virtual Quilting: A Future Manifesto

Diesel Spring 2025 Ready-to-Wear
Diesel’s Spring 2025 ready-to-wear collection leans into deconstruction and sustainability, using 14,800 kilograms of denim scraps for the show venue to echo its “beauty in waste” theme. Rehab Denim, made from 100% recycled cotton, keeps handmade cuts and raw edges for an “unfinished” look. Fringed embroidery trims pant hems, tufted seams jazz up dresses, and leather jackets mimic denim texture, spliced with recycled shorts to blur material lines. The Double D Logo gets a laser-cut 3D twist, shaking up traditional branding.

Moschino Spring 2025 Ready-to-Wear
Moschino’s Spring 2025 ready-to-wear collection turns British afternoon tea and hunting weekends into denim prints—like cowhide-meets-plaid jackets paired with silk bow-tie blouses, crafting a delightfully absurd “aristocratic street” feel.

Acne Studios Spring 2025 Menswear
Acne Studios’ Spring 2025 menswear teams up with London artist Francesca Frankis to airbrush DC female characters (like Wonder Woman) onto denim, mixing “virtual and reality.” Snakeskin-textured jacquard denim pairs with silicone-sealed jackets, while low-waist bootcut jeans and distressed knees with exposed rivets break menswear’s stiffness.

Kamiya Tokyo Spring 2025
Kamiya’s Tokyo Spring 2025 collection nails Eastern wabi-sabi and denim innovation, turning the kimono’s “twelve layers” into a modular jacket with silk jacquard lining and detachable sleeves. Okayama indigo dyeing creates a “cloud pattern” gradient, with tie-dye marks inside pants celebrating “imperfect perfection.”

Vivienne 2025 Spring Collection
Vivienne’s 2025 Spring collection blends cheongsam collars and frog closures into denim dresses with slits, paired with chunky sneakers for a “classical meets street” clash. Denim jackets feature Song Dynasty landscape prints and hand-embroidered gold clouds, echoing the brand’s “poetic denim” vision.

Yueqi Qi 2025 Collection
Yueqi Qi’s 2025 collection is a wild surreal mashup of Eastern myth and denim, printing Classic of Mountains and Seas beasts (like Taotie) on pants with neon splices for a “cyber mythology” vibe. Peking Opera masks turn into jacket embroidery, 3D-printed flowers contrast denim’s toughness, and LED-lit pant edges (app-controlled!) bring “dynamic denim” to life.

Conclusão

Ly Denim is your creative partner in the ever-evolving world of denim. With trend-led designs, sustainable innovation, and fully customizable fabrics, we help designers, brands, retailers, and sourcing teams create standout collections with ease.
Ready to bring your denim vision to life? Visita lydenim.com or email us at malone@lydenim.com to learn more.